Market Concentration

This endeavours to evaluate the level of market concentration exhibited by capital of Singapore air lane and Malaysian Airline . Market dynamics in the circularizeline industry have considerable had an important have-to doe with in the operation of airlines world over . This means that the competency of a particular airline is easily surmounted by factors like oil prices tourism shrink , effects of act of terrorism and terrorism threats among other varied factors . Singapore Airline has grow tremendously since its founding over fifty years past and this success has elicited a lot of interest among scholars (Hans and Mehta 2009 p Study management has been identified as one of the preeminent factor into the success of the SIA . In terms of customer assist , the airline s number of passengers has increased significantly since early mid-nineties showing an upward trend each yearSingapore as a country has a huge marketing budget which bolsters tourism to the region . This in turn has resulted to positive externalities to the SIA .

With the increased competitor , there is great need for efficiency which is dependent on employee satisfaction which the Singapore has achieved through putting more heed on the flight crews (Chan 2000 . The market concentration for SIA is relatively uplifted in comparison to the Malaysian Airline which has in the recent past suffered from unprofitabilityReferenceHans H , and S . J . Mehta (2009 ) Comparing spacial concentration and assessing relative market structure in air traffic Journal of Air Transport Management raft 15 ( 4 : 187-193Chan D (2000 ) Singapore Airlines and the Malaysian Airline Journal...If you want to get a full essay, order it on our website: Orderessay

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