TEAM INDIA: FROM PYRAMID TO ONION One of the easiest ways to understand why Indian marketers depart need to brood change in the coming historic period is to look at the diagram below.
Source: Future perfect: Likely jobs in emerging India http://iem.edu.in/conference/IEMCON6JAN/Management1%20S-7A/spsitm2011_submission_54.pdf (PDF)
In 2006, if Indias age-wise distribution of population looks like a gently inclined pyramid, by 2030, it will feed swollen into a fat onion plant the bulge contributed chiefly by people who will and so range from 10 to 35 years white-haired. Whether one considers it a demographic dividend or nightmare, there is no disputing the fact that Indias population as a whole will be significantly younger. It is not just the composition but as well as the nature of the population that will change. With literacy on the rise in urban and rural areas, with the prompt shout out becoming permeant and with larger number of young people having access to the Internet, contrive and play are both different for this new, wired generation.
1 Company Confidential: Confianzys Consulting Pvt. Ltd www.confianzys.com June 2011 Email: engage@confianzys.
com
An interesting air on the top 10 digital media trends in India highlights about of these changes, such as rising rich media and social media consumption. Marketers have to wake up to the fact that the wired generation will do everything, including using media, quite differently. Here are a few interesting facts from a study of the media habits of 8-18 year old American children (PDF): Young people spend an average of 7 hours and 38 minutes consuming media every day! The exactly media that had lost share among young people over the termination 5 years was Reading. 20% of their media consumption occurs on mobile devices. 66% of young people own their mobile phone now as opposed to 37% 5 years ago. More than 55% of young people had looked up health...If you requisite to get a full essay, order it on our website: Orderessay
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