Maruti

Synopsis Title: Factors affect and create the soft touch equity of Maruti Udyog Ltd. Objective To reckon the equity value of MUL with respect to other imperfection, its competitive march over the competitor brand value and factors that affect its brand equity. Scope: This will help the attach to to increase its client loyalty towards its product. Data Collected: ? Secondary Journal, Magazine, Internet. Value Addition How will the company for which you are doing this project get benefit from it? A brand needs to be carefully argued for that its equity does depreciate. This requires maintaining or ameliorate brand awareness, perceived quality & functionality and positive association. Through this cross company will know that what are the factor that affect and creating the brand equity. So that company can carefully manage and make brand valuation. AKNOWLEDGEMENT This project is the internal part of our BBA(Bachelour in business adminstration ) from guru gobind singh indraprastha unversity, new delhi and to do this project in a short period was a heavy task. Intention, dedication, concentration and a hard work are very much requisite to recognize any task.

But still it needs group of erect, guidance, assistance, co-operation of lot to make it successful. I bear to impart of my people who sustain given me their precious ideas and time to enable me to complete the project report. I deficiency to thank them for their continuous support at my project . I also take opportunities to transfer my heart felt thanks to Mr.Himanshu Dutt (PROJECT GUIDE) for their constant suggestion which have resulted in successful completion of the dissertation. I hope that this field of view will sincerely explain the subject. With regards, INDUSTRY OVERVIEW Unless otherwise indicated, every(prenominal) financial and statistical data relating to the automobile industry in the following discussion are derived from the CRIS INFAC Annual Review 2001 or... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.