Finance

Executive Summary The Banking and Insurance industries contribute changed rapidly in the ever-changing and challenging economic environment throughout the beingness. In this hawkish and liberalized environment every whizz is trying to do better than separates and consequently survival of the fittest of the fittest has numerate into effect. This has given rise to a new approach pattern of business wherein two big financial institutions have come together and have integrated all their strength and efforts and have created a new means of marketing and promoting their products and services. On one hand it is the Banking sector which is very competitive and on the other hand is Insurance sector which has a lot of potence for growth. When these two join together, it gives birth to BANCASSURANCE. Bancassurance is nothing but the collaborationism between a till and an insurance company wherein the bank promises to sell insurance products to its customers in exchange of fees. It is a coarse relationship between the banks and insurers. A relationship which amazingly complements all(prenominal) others strengths and weaknesses. It is a new buzz rule book in India but it is taking roots slowly and gradually. It has been judge by banks, insurance companies as wellspring as the customers.

It is essentially an international concept which is spreading all around the world and is favored by all. Taking all these things into consideration I would like to present my retch BANCASSURANCE (an emerging concept in India). The project flashes some light on Bancassurance and how it is perceived by people in India. It deals with the conceptual part of Bancassurance as well as its practical applications in India. The main focus of this project is on benefits and importance of Bancassurance in India. The regulations governing Bancassurance are as well dealt with in this project. SWOT analysis is also done so as to identify the various... If you want to get a effective essay, order it on our website: Orderessay

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