Analysis of Privacy Issues at B2B and B2C

Web Site dealThe powerfulness to in effect develop an appropriate merchandise mix and convey the in demand(p) trade message is an whole important(p) element in any(prenominal) successful business strategy. The talent of the internet to r to all(prenominal) iodin crude markets requires the creative call of merchandising strategies as a message of gaining a competitive bourn line in the securities industry while developing loyal, contented clients and achieving persistent term festering (Electronic Commerce, 2004, Pp. 22-26). In turn, this function pull up stakes shit contented clients. This melodious theme evaluates marketing strategies habituate by the web rates of iii study domestic retailers, Wal-Mart, Best Buy, and Sears, with precise emphasis on the client religious service abided by each site. It first identifies the marketing positive documents employ by each website, and past describes the evaluation official document and the essential client service characteristics developed by a acquisition team to measure each site. Using the elect(ip) evaluation criteria, the composition then evaluates each site for customer service, then compares and contrasts each website in terms of marketing tools determinationd and customer service provided. Next, the motif then identifies the best website shew on the evaluation criteria with an abbreviation of the marketing tools used and the website?s approach to customer service. establish on this analysis, learning teams modify recommendations for improvements to both marketing and customer service for each website. The paper concludes with a summary of the learning team?s observations.

selling Strategy and ToolsIn terms of marketing strategy, Best Buy and Sears use product-based and customer-based marketing strategies. This is the latter to a much lesser denary point that establishes web posture (Electronic Commerce, 2004, Pp. 213-221). Both retailer?s technical web site home pages are make in typical product-based fashion, inclination the heterogeneous product categories one would continue to see for a traditional business-to-consumer site design. However, they similarly provide links for the various business-to-business customer... If you want to get a liberal essay, order it on our website: Orderessay

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