Part I of TMA 01 is based on the pursual case study.
Zinns Burgers and Pizza
Zinns Burgers and Pizza is a medium-sized set up of fast-food restaurants.
Its branches atomic number 18 predominantly based in the north-west and midlands of the
unify Kingdom and, until lately, this regional concentration and pro?le has
enabled the kitchen stove to compete with the larger, international fast-food brands
in these aras (many of whom contract outlets near to a Zinns restaurant).
However, in recent years, many of Zinns restaurants have begun to
struggle. The décor and furniture look tired, cooking equipment needs
replacing, the menus require modify and staff problems are common. As
with all fast-food businesses, the chains gross sales have been threatened by the
recent trend towards honorable eating and concerns over the environmental
impact of the fast-food sector, although the recent recession has boosted
sales slightly as customers look for cheap opportunities to eat out.
for each one restaurant has a manager and an assistant manager. Both comprehend to an
area supervisor, who reports to head of?ce. People leaving pubs and clubs
provide an weighty market and therefore Zinns restaurants are open
until 3am each shadow for these potential customers.
This means that there
are between two and ?ve shadow managers in each branch who take on
supervisory responsibilities in the absence of the manager and his or her
assistant. However, the night managers do not receive any formal training
for this role and receive alone a small bonus on top of their periodic pay rate.
They are expected to perform their regular duties in addition to their
supervisory responsibilities.14 Assignment Booklet
Most regular employees are students who are employed at the UKs
national minimum net profit level. There are usually a number of colleges and
universities in the local area of a branch and alternative employment
opportunities are relatively scarce so, traditionally, Zinns restaurants have
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