Communications And The Media

Manipulation Page 01MANIPULATIONPerception ManipulationUnderstanding the Analysis of Two News PagesCustomer s NameCustomer s necktie Manipulation Page 02 Perception ManipulationThe article , The Australian s Australian : an Analysis of Two News Pages aims to illuminate the thinker that word program stories and intelligence agency pages ar manipulated to shape a certain outdoor stage , a certain perception that is instilled in the mind of the contributor . Authors Brian Copping and John Fiske emphasize the argument that the media practitioner s favorite surmise , called the transparency theory , is false . Said theory elevates the idea that the media merely reports events , and has no hand in shaping the news . Copping and Fiske calls this theory the transparency fallacy instead , for they argue that that media has dictatorial power in presenting the news , and in effect , has dictatorial set in the perception of its audience . Copping and Fiske intensely analyze dickens news pages of The Australian , noting the track the headline is scripted , the way the facts are presented , the layout of the pages , and even the ads illustrated on the pages . The article concludes that the media manipulates its ray , in this case a news in to influence the ratifier in taking an ideological position . The indorser inevitably subscribes to an idea presented by the news writer and the reader does so without the awareness that he is being manipulated to take a position . The manipulation is done in such a subtle , natural way that the reader might strike nothing wrong in the presented idea and the position he is thrust in . Thus , the reader s perception is manipulated the verity he is made to believe is shaped by the media motherfucker he subscribes to . The article aims to educate the reader about media manipulation , and it succeeds to a certain degree .

It enlightens the reader about the ideological position of the news he subscribes to , and it encourages him to be critical of the exercise materials available to him Manipulation Page 03The Reader in a CategoryThe article asserts that the news stories found in The Australian are written in a way that readers see two opposing entities , two social categories , labeled by Copping and Fiske as `them and `us . The `them category is comprised of muckle who go against the military position quo , people who demand something more from their current social circumstance . The `us category is comprised of people who are in favor of the status quo and are therefore most affected by the actions of the `them grouping . For example , the news story about the strike in a psychiatric hospital categorizes the protesters as part of `them , whose actions tell greed rather than empowerment of the working figure . Because the news story is written in such a way , the reader is forced into taking the only social base available to him : the right wing , upper middle class position . The reader readily accepts the values and belief systems of this social position , since the idea presented seems only...If you want to get a dependable essay, order it on our website: Orderessay

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