Wednesday, October 17, 2012

A SWOT Analysis of Caterpillar

(8K"). In management, its strengths include its flexibility to alter as market problems change, as once it reorganized and as soon as it responded appropriately to economic conditions; its weaknesses include its poor handling from the 1991 strike, after which it "has not been in a position to regain workers' trust" (Pitterle & Paul 5).

In its mature industry, Caterpillar is already capitalizing over a demand for construction of big infrastructure projects but needs to focus on "emerging markets as being a essential success factor" in its strategy (Dugan).
Caterpillar's major growth opportunities in the international industry lie in creating equipment for construction and agriculture in developing nations, but the risks of operating inside a low-income environment include lower revenues and instability. Risk reduction could involve having foreign governments underwrite the sales.

Caterpillar's competitors have their individual strengths and weaknesses. Komatsu, for example, has "the Komatsu Way," a unifying set of values that brings together its employees around the world, but it also includes a weakness in its price system that "does not relate or allocate overheads to item models" ("Annual Report 2007" 18; Cooper).

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