Evaluation

ASSIGNMENT 3 WRITTEN INDIVIDUAL ASSIGNMENT (MARK AND SPENCER) 1. assholevas the cardinal forces acting on mark and Spencer. Identify the member that appears to take in the greatest threat to the company. Nowadays, there are some(prenominal) saucily postgraduate street stores entrants such as teetotum Shop in this wear industry which create several(prenominal) threats to existing competitors as they whitethorn bring new technology which are not accessible to current traditional apparel retailers. Competitors such as supermarkets to wit ASDA have operated successfully in introducing attractive and acceptable computer graphic symbol clothing range into their operations to achieve collection plate of economies with some some other businesses. It is obvious that the decreasing train of customers committedness owing to the confusion and disappointment has resulted in high degrees of competition. The losses of understandings in customers needs reduce the sales of the company. This is because the important upkeep of supermarkets such as Selfridges is on low address clothing whereas label and Spencer have trailed a different outline which is to deem competitive position in luxury products (Business Teacher, n.d). Therefore, the take of new entrants is high. The main fact of interpose products is performing the corresponding officiate as the product of the industry (Swathen, 2010).

For Marks and Spencer, their computer escort products are available at many places such as supermarkets, convenience shops and others. Hence, the vary level of Marks and Spencer is high. Their level of substitute is determined by the consumers switching co st. For instance, Marks and Spencer launched! their own work uniforms in the early 1950s, however there is many other local clothes shops selling moderate tonus vestigial school uniforms but with a lower price compared with Marks and Spencer which cause customers to easily switch from this brand to its substitutes brands. The threat of substitutes is stinkpot be high if the substitute product is equal quality with the Marks and Spencers...If you want to get a full essay, exact it on our website: OrderEssay.net

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