Kodak Brand Protection

Armed with the latest platemaking and workflow technology, Kodak has set its sights on the actuates promotional material industry, which is forming a pivotal part of the connections global strategy. Carlos Martinez speaks with Oscar Planas, vice president of Kodaks incase division on his plans At drupa, Kodaks outdoor stage feature extensive packet solutions designed to help package imprinters and mark dour owners preserve brand equity, enhance shelf appeal and turn on efficiencies from design through print end product. Kodaks portfolio of forwarding technologies spotlighted flexographic stamp solutions, call off plates, workflow systems, brand protection solutions and digital printing presses. In addition, Kodaks K-Zone helped visitors learn how customers could utilise these solutions to diversify capabilities, recognize offerings and add-on business profitability. Planas, vice president worldwide gross tax and business development package at Kodak sa ys, I kick downstairst know if it was intended to be a packaging drupa, but the show certainly went that way, and we managed to hit 30 per centime above our sales target. He says, Kodak made it clear to drupa visitors that packaging was one of our key growth strategies.

Also at drupa, Kodak fox the award-winning Flexcel NX system, the companys flagship solution for high description flexo printing. The company says enabling quality that can rival runner and gravure, printers also can expect to drive significant payoff efficiencies in the press room with the use of Flexcel NX Plates. Planas says the NX Plates offer printers a wider colour gamut, higher densities and greater pri nt stability than traditionalistic digital ! flexo plates. He says, With the use of the Flexcel NX System, brand owners will compass impactful product packaging with impressive brand colour consistency. Kodak adds that the combination of the Flexcel NX System and the comapnys Spotless Flexographic Solution, packaging printers can powdered ginger up the...If you want to get a full essay, straddle it on our website: OrderEssay.net

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