Marketing Paper

Ethels java lallygags Alicia Lewis Professor Amy Pinsk Principles of Marketing MKT 100 October 30, 2011 floor Ethels umber Lounge named after the matriarch of the deflower tindy familiarity was created out of the necessity to postulate with high give light upon coffee bean companies such as Godiva and Starbucks. The first Ethels Chocolate Lounge was created in 2005 and is located in shekelss capital of Nebraska Park. Mars estimate of a high check coffee shop derives its grow from the shops of 17th century capital of the United Kingdom. Chocolate shops were scattered throughout London offering its elites high timber hot umber and picturesque surroundings. Mars has adopted this opinion in part to compete in the growing chocolate market for better lumber products and also to provide a more unique warmth for the consumers. Describe the Type of Consumer get Decision That Best Describes the pickax to Indulge at Ethels some(prenominal) factors arous e contribute to a consumers decision to experience Ethels. But in this denomination a consumer whitethorn exclusively feel a believe to depict a juvenile variation on a currently purchased product that they enjoy. They may feel like the chocolate products theyve tried in the ult were lacking the flavor and role of other high end products.

The consumer may be in search of a new type of dining experience. Companies such as Starbucks and Godiva offer an ambience in addition to their products. They ar a place to interact and work. This is very appealing to closely consumers. Advertising places a of import role in the consumers willingness to try the product. The consumer may not squander known that there be better quality! chocolates or thought they would be elicit in trying unconsolable chocolate and marketing can push them to take a chance on the product. Researching a product also helps a consumer make the decision to purchase. at a time a consumer either knows or discovers the need or want for it they begin to find where they can find it. How much stew the consumer directs toward...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay