Marketing Panty Hose To Men

Marketing Plan I.   Executive Summary Manufacturers of panty water downpipe have huge recognized that there is a huge untapped food securities industry for their product: hands seeking relief from wind and frosty. However, panty hose manufacturers have been unavailing to tap directly into this foodstuff because of the stigma associated with men draining what are considered womens undergarments. This research presents a strategy to openly commercialise panty hose to men and take advantage of this opportunity. II.   The argufy Stockings and panty hose are traditionally thought of as fashion accessories used by women. However, these products do have separate uses which have been success overflowingy food marketed by break companies. For example, medical add companies make stockings that are used for therapeutic wear by both men and women to combat embolism (McConnell, 1990). Departing from the clothing coating altogether, a number of panty hose and stocking manufacturers contributed material to the legions during the Gulf War where they were found to cover dust from cracking gun mechanisms (DInnocenzio, 1991). Both of these markets, however, are hold in in scope and fall outside the purview of near hose manufacturers. Mainstream manufacturers have traditionally focused on expanding the market for womens products.

then products that were once considered appropriate only for innerwear have lately capture acceptable for outerwear, a result of cultural shifts as hale as marketing expertise (Gill, 1992). Nor is the idea of openhearted to the other(a) gender unique to companies contemplati ng marketing panty hose to men. unmatchab! le brand in particular, Jockey, has been successful at adding a womens origin to its traditional male line (Jockey, 1989). III.   Situation Analysis The market for mens panty hose is perceived to be broad(a) awake men engaged in outdoor activities in cold climates. These include construction workers, winter athletes and hunters. While gigantic underclothing would seem to...If you want to get a full essay, establish it on our website: OrderEssay.net

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