Easycar.Com

easyCar.com Case Study Executive Summary EasyCar.com is a accessory of EasyGroup, a assemble of companies that aim to provide the lowest woo products in a variety of service industries. Birthed out of the composition that easyCar could follow the same business model as antecedently successful easyJet, go against Stelios Haji-loannoa set in place a highly rough financial goals that matched his flamboyant personality more than than reality. While stressful to remain true to its mission program line from the beginning, EasyCar soon veered send off the road with anything but change products, service and price. In their attempt to streamline how spate hold cars, they forgot to realize why people rent cars and in centre did not offer dandy value for m maveny. make large purchases of brand newborn vehicles (Mercedes A-class), it gave an indication to many in the industry that the business model for EasyCar may be solely off course. Stelios was spill to permit to usage some inventive innovation to vanquish easyCar in a position.

Situation outline 1 Environment 1 Economic conditions and trends base in the UK and operating within five European countries, easyCar was going to arrest to compete against well-established, customer approved brand human form car rental companies. Compared to the EuropCars massive give-up the ghost of 220,000 cars, EasyCar had good now 7,000 to operate from 46 locations. The model required that the fleet be active practically 90% of the time. The late nineties thru the untimely 2000s produced many new business models that relied on th e use of the meshwork. EasyCar precept a w! ay to try to capitalize on a way to save labor costs thru Internet bookings and very charge its customers for contacting a customer service spokesperson thru the call in. At this point, the car rental industry still relied on one on one customer interaction thru phone bookings or other intermediaries. Similar to the success of easyJet, easyCar relied on an...If you indirect request to get a full essay, order it on our website: OrderEssay.net

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