Business - marketting

Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of grocery stores or selling: Role of marketing in squiffy or society: Firm: forces sales, dent image. A market allows you to create aw arness of your harvestion and make up market shargon. Society: Marketing creates jobs, products, work and tax to Government. Types of Markets: 1.Resource market: factors of numerical product - Land, labour, capital, enterprise. 2.Industrial market: manufacturing market. Organisations that deprave the component parts to use up in the production of another(prenominal) product. 3.Intermediate market: re-sellers/agents, wholesalers or retailers. They sully goods for suggest of re commute or renting out 4.Consumer market: final user of the product/service. 5.Mass market - large, broad markets. Eg: water, electricity. 6. recession market: Small, very specialize market. Eg: Mer repudiates rolls Royce. The marketing concept: The withdraw of marketing today is to cede return customers and repeat purchases. ± alliance marketing ±Customer Orientation ±Build pertinacious relationships with customers to encourage loyalty *Marketing in 1900-1930s was product based. Focus was up(a) step of product and reducing costs. Eg: enthalpy ford case T (one colour for everyone). *Marketing then moved to selling orientation from 1930s to 1960s. increase in competition and an stress on making a sale. Salesmen pay a military relegating and heavy advertising and promotion. * like a shot customer needs be considered and heavy emphasis on enquiry. Safety, quality and environment are considered.

Marketing Planning Process: Often Ricky Tries sit down On the Street Eating Organisation research Target Market Situational abridgment Objectives Strategies Evaluate Organisation: ±Name of bus. ±Location ±Prime interest*Basic introduction of bus. ± healthy entity ±Broad goals/objectives Research: ±Into market and environment ± alfresco influences: oEconomic state (boom, recession...) oGovernment - Monetary, regulations, grants... oSociety: Demographics - Age gender Nationality Education oTechnological - Point of sale (POS) payments, CAM, CAD, Internet oCompetition - tattle of competition, products, sustainable competitive advantage... If you require to get a full essay, order it on our website: Orderessay

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