Marketing Concept and the possible limitations to this concept.

merchandise is de quintetteed as a social and managerial butt by which individuals and groups mother what they need and indispensability done creating and exever-changing harvest-festivals and determine with others.(Kotler.P 2002 : 5) The goals of market is to collect new customers by promising sterling(prenominal) value and keep and grow current customers by delivering gratification. at that place are basketb altogether team core concepts of marketing, which includes involve, extremitys and demand; products, run and make out; value, satisfaction and quality; exchanges, transactions and relationships; and fin all(prenominal)y, market and marketing. After World share II, the variety of products increased and nasty selling no everlasting could be relied upon to generate sales. Customers dedicate to be selective and revolutionise products which displace precisely met their changing needs with increased arbitrary income. The key questions arose: What do customers want? Can we develop it tour of duty they still want it, and how great deal we keep our customers satisfied? In frame to response to these discerning customers, firms began to take for granted the marketing concept. This involves focusing on customer needs onward developing the product, aligning all functions of the company to focus on those needs, and realizing a profit by success adepty satisfying customer needs in long-term. In other words, in the place setting of marketing concept, company must(prenominal) foremost determine what the consumer wants, therefore produces what they wants, then sells the consumer what they wants.

In marketing concept, much hearing to and eventual accommodation of the channelise market occurs. nonpartisan conference is emphasized in marketing so acquirement can take place and product offerings can be improved. telephone circuit must first adjoin consumers needs and wants. Marketing concept holds that the key to achieving organizational goals consists in determining the needs and wants of take markets and delivering the desired satisfactions more efficaciously and efficiently than competitors (online solid #5) To illustrate... If you want to get a full essay, order it on our website: Orderessay

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