Thursday, April 4, 2013

This research paper is on advertising and alcohol. There are facts about how media and advertising portrays alcohol in our society today.

In our society like a shot, millions of people, especially teenagers, are exposed to large billboards, uproarious television commercials, magazines, and movies all insureing some type of alcohol rehearse or advertisement. Suppose you are driving down the expressway. someplace along your journey you are bound to see a large billboard advertising some sort of hard beverage. This sort of advertisement will most likely contain some young happy people skiing in the mountains combined with a catchy quote, such as, Tap the Rockies. some other place you will notice the use of alcohol is in many movies, nowadays, such as, American Pie 2. Movies such as these ostentation teenagers crisping alcohol and enjoying themselves. It is advertisements and movies such as these that are make controversy between anti-alcohol campaigners and beer and wine makers. Are these portrayals of alcohol influencing teenagers to drink more? This is a very debatable issue that offers levelheaded points on both sides. Ultimately, the question arises: Is the media/advertising portrayal of alcohol a sufficient threat to teen use of alcohol that it should be banned or regulated?

Undoubtedly, alcohol is the linguistic rule medicine abuse problem in America today (National Journal, 1998).

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According to General Barry McCaffery, former President Clintons drug czar, the most dominant drug causing violence among American people starts with the abuse of beer and wine coolers by adolescent Americans. It is conk that alcohol is a major problem in America, heretofore more so than drugs. A number of studies have taken place to understand the seriousness of venial drinking. A new-fashioned studied, for example, showed that approximately fifty-eight billion dollars was societies cost due to underage drinking. A 1998 study by NIH found that adolescents who drink alcoholic beverages are four times more likely to travel alcoholics than those who begin at the age of twenty-one.

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