On
prophetical Analytics
Submitted
By
Shankar Rajaraman
(Stid# 11169413)
[pic]
MIS6309.0G1 Business Data repositing with SAP
School of Management
The University of Texas at Dallas
July 19, 2009
Table of Contents
1.Introduction3
2.What Is prognostic Analytics?3
2.1Definitions3
2.2Predictive Analytics versus Data Mining4
2.3Predictive Analytics Architecture4
3.The Business set of Predictive Analytics5
3.1Competitive Advantage5
3.2Value Measures6
4.The Process of Predictive Modeling7
4.1Statistical Techniques/ Methods Involved8
5.Applications for Predictive Analytics8
5.1Cross-sell9
5.2Analytical customer Relationship Management (CRM)9
5.3Clinical Decision Support Systems9
5.4 order analytics10
5.5Customer retention (Churn)10
5.6Fraud detection10
5.7Direct trade11
6.Trends in Predictive Analytics11
7.Recommendations & Conclusions12
References
Introduction
This research paper gives a glance of an boilers suit view of predictive analytics, its process and methodology as applied in today’s corporate world.
In its simplest form, predictive analytics involves the use of business intelligence tools and utilizes mathematical techniques to founder relationships in entropy and make predictions. It represents a paradigmatic cant in the use of data-driven decisions to derive meaningful results that lend a competitive edge to businesses enhancing their core competency. In this paper , we cover the business value of predictive analytics in a data warehousing environment with its value measures and present a diminutive study of its various applications such as fraud detection, fill marketing etc. We examine the operational barriers in its implementations and dissect the scope and future trends that propose to solve these issues. Finally, we conclude with recommendations for overall improvement that could potentially reduce costs and...If you want to turn a full essay, order it on our website: Orderessay
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