Strengths
1) Leading Canadian commercialize Presence:
It leading market place presence is its biggest strength. Rona is Canadas largest distributor and retail merchant of hardware, house renovation and gardening products. They have more stores and market presence than any of its other top competitors like property Depot, Home Hardware, Canadian Tire and recently Lowes.
2) High involvement in the community:
Ronas high involvement in its community is a definite strength. Rona is a National ally of Canadian Olympic and Paralympic teams which competed recently in Beijing and support 34 Canadian athletes nominated to compete in the said(prenominal) . It shows its involvement also by being the official home improvement supplier and National Partner of the Vancouver 2010 winter games . Rona supports coke high performance athletes through its Growing with our Athletes Program . Rona shows its carry on for children through its support for the Childrens Aid Foundation. Rona continually gets convoluted in such Public Relation activities which go a long way in building a blind drunk brand. It has donated substantial amount of resources for many community organization crossways the nation. Rona also provided nearly $2M to finance 2 university chairs in honorable Management .
Rona shows its involvement in Canadian community by its partnership with Canadian Red Cross.
3) A Strong Canadian Image:
Rona has a strong Canadian image that comes to its advantage. more or less of the 70,000 different products that they carry come primarily from manufacturers or distributors located in Canada. Their Canadian image could also be imputable to its high involvement in its Canadian community that gives Rona this crotchety strength.
4) Customer Service and Customer Experience:
Ronas go for to satisfy each customer as if they were neighbors from the time Rona was effective a co-op of small hardware stores has instilled in Rona the political orientation that excellent customer service is the # 1 driver of its wrinkle growth . It...If you want to get a full essay, enunciate it on our website: Orderessay
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