The Strategic Position & attain Evaluation (SPACE) Matrix is a management tool utilize to analyze a company. It can be used to obtain what type of strategy Kossan Company should pursue.
The SPACE Matrix synopsis is based on four areas of analysis which are pecuniary strength (FS), competitive advantage (CA), environmental stability (ES) and persistence strength (IS). Then, it calculates the importance of each of these dimensions and places them on a Cartesian graph. Competitive advantage (CA) and industry strength (IS) dimension are plotted on the X axis while environmental stability (ES) and financial strength (FS) are plotted on the Y axis. The following table shows what values were used to become the SPACE matrix for Kossan.
Internal Strategic Position| foreign Strategic Position |
Competitive advantage (CA)| Industry specialness (IS)|
(-6 worst, -1 best) Market share -3Product quality -3Brand recognition -3Research & information -2| (+1 worst, +6 best)Growth potential +4Profit potential +3Financial stability +4Productivity consumption +4 |
Average = -2.
75| Average = +3.75|
Total X-axis score = +1|
Financial Strength (FS)| Environmental Stability (ES)|
(+1 worst, +6 best)Liquidity 5Return on asset 4Profit margin 3Return on equity 4| (-6 worst, -1 best)Exchange rate...If you want to get a full essay, order it on our website: Orderessay
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