July 15, 2009
Marketing Strategy
Godiva Case
Consumer purchasing behavior and ingestion of the chocolate praline martplace can be characterized fairly simply. java consumption has lately been in favorable levels, for all types of chocolate, worldwide. The commercialize is thus subdivided into two types; industrial chocolate, which is prewrapped and sold in rabble at lower prices, i.e. Hershey’s, and pralines, the more luxurious premium chocolates which atomic number 18 typically more expensive and offer better tonicity and taste., and are packaged luxuriously. Currently, chocolate is a mass consumer growth which is basically imported to everyone, everywhere, and is accessible and eaten by virtually every nation. As far as chocolate pralines are concerned, the infixed meaning to consumers is interpreted as a high class, fancy, beneficial quality gift, which is generally seen and used during special occasions and holidays. This phenomenon in not only limited to the U.S., but is in position observed all over the world.
Although there exists this universal phenomenon, there are variations in consumption manner, spending, and other trends amongst various countries, and differences do exist amongst countries. European countries, predominantly Belgium, France, and Switzerland, chocolate consumption is at its core, where history and tradition dictate chocolate eating as a pastime, engrained in culture. However, this is not the case for all of Europe, as some may be mistaken to believe. For instance, chocolate pralines are a completely new concept for Spain and Portugal; Germany does not until now have a market for such chocolate consumption, and Holland, Italy, and the Nordic countries have a barely sufficient, negligible market.
As for the united States, chocolate consumption is clearly very huge, and an enormous market exists, both for its rich part of the American culture, and for the enormous market potential...If you want to get a full essay, order it on our website: Orderessay
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