The Service Quality basically tries to measure how happy and squelched are the customers. opening Rent A Car wants to sleep together if their employees are committed with offering a premium serve well, Enterprise Rent A Car wants to know if theres a way to provide better service to their customers in order to fulfill their needs and gain their loyalty and if their service is good everywhereall.
Q2.
Enterprise decided to test consumer satisfaction with the economic consumption of a popular contact method, a valuate. This survey was mail-clad to their clients with a postage paid return envelope. With these answers, they created an index to pit the different levels of satisfaction, taking the highest one as a parameter. And, with this hot tool, theyd decide which manager should get a onward motion or not. This way they believed that their staff would focus on granting an over the top consumer service.
Q3.
I believe they could have used another(prenominal) type of contact method, probably doing a personal survey or an online survey.
These two have a better receipt rate, and in the case of an online survey it costs less and info gets collected at a better speed. Speed and chemical reaction rate are crucial factors here, because of the objectives top management had set. They rattling had problems using the surveys answers because they didnt arrive on a proper time basis that would allow them to identify and take action on customer service problems right away and efficiently.
Q4.
As I answered in the previous question, Id probably root on the use of another technique such as contacting their customers online or personally.If you want to get a full essay, order it on our website: Orderessay
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