Marketing Plan

Product : - A travel agency is introducing `eco touristry` mail boatsTar bring down trade : - 30-45 years ageAssumption : The travel agency has completed commercialise abide by , business growth analysis , identified its target market . The company is now developing its marketing mix in terms of the product , price , place and promotionEco tourism is a fast catching fad especi altogethery with the middle propagation which goes to a office and has little or no pic to nature . There is likewise an increasing desire spy amongst the generation living in cities of wanting to get in touch with nature . The agency would read to develop assorted combinations of the software product to suit different tastes and expenditure levels . The package would purge from going to the bare basics and go of nature with all the comforts of city life . The company could prolong this package in combination with its turn of events packages such as a 4 days / 3 nights stay at a resort in a hill station could have one of the days as a backpacking and alfresco stay as an option . This would give the agency a readymade customer base . The agency could approach companies and position the package as an employee retreat . The agency could send out mailers , brochures , institutionalize up posters for this package like any other routine package . A unique promotional gimmick which would also add income for the locals would be to get them together to provide visitors an experience of the culture , lifestyle and food that they partake of on a daily basis . The agency could also offer tourists a stay with one of the locals .

The agency should also promote this as an educational experience for children and encourage families to opt for a eco tourism holiday plan . The agency could also design an offer whereby those who go on a ecotourism holiday get a discount on one of the routine packages . This would get give up customers for the agency The agency should also employ locals to the greatest end possible and ensure that the package does not disturb the ecology of the destination .References (2002 . GROWTH . Grizzly Regional Economic chemical bond , Retrieved April 7 ,2007 , from HYPERLINK http /www .growthalberta .com /pdf /Marketing_plan .pdf www .growthalberta .com /pdf /Marketing_plan .pdfGenuinely Sustainable maritime Ecotourism in the EU Atlantic Area : a form for Responsible Marketing . META Project , Retrieved April 7 ,2007 , from www .tourism-research .org /sustainable .pdf www .tourism-research .org /sustainable .pdf Page PAGE 2...If you want to get a full essay, order it on our website: Orderessay

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