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However , the more they change , the more they stay the equal . Today gross sharing is no longer grand rather , it is somewhat blatant Weiner (2007 ) explains that the NFL salary cap and r pull downue enhancement sharing spreads money finishedout the league , from large grocery store teams to small market teams . However , as Weiner explains , there is more to the NFL financial process than meets the eye . In addition to the revenue sharing between the teams , the NFL also sh atomic number 18s revenue with the media tak[ing] in a staggering amount of money from Viacom s CBS , Disney s br ESPN , News union s Fox , and General Electric s NBC television networks , as comfortably as from DirecTV and Sirius Radio (par . 3 . It is an unbalancing state of affairs that no one seems to wish to call to the attention of the viewers and listeners , even if their audiences are vaguely aware that such a social function might exist .

Not everyone is happy with this current systemSandomir (2006 ) describes how diverse reporters at ESPN took issue with a series that would be expelling on baseball star Barry Bonds , arguing that the company had confide itself in an untenable journalistic position by sharply reporting on Bonds pursuit of Hank Aaron s career home hunt record while simultaneously carrying , at least through midseason , a series that provides Bonds editorial control of its content (par . 4 At issue was the payment that ESPN was making to Tollin /Robbins Productions , which shared trade revenue with Bonds (Sandomir , 2006 Of concern was the idea that ESPN was actually paying for approach shot to Bonds , which benefited him by allowing him to rehabilitate his image during their coverageWhat has the media learned , if anything , from these events . Unless these media corporations would remove themselves from what are potentially lucrative bargains with the teams...If you want to get a right essay, order it on our website: Orderessay

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