Marketing Strategies

The area in which we are interested is provender and beverages. Unilever is adept of the largest companies of this field and is a subsidiary of Proctor and Gamble (P&G). Unilever has more consumer products. Some of its popular brands are Surf Excel, Dove, Lux, Knorr, Brooke Bond, Lipton, Fair & Lovely, ringS, Dalda, and Sun Silk etc. LBPL st artistic creationed its operations in 1948. And presently its military headquarters is at Avari Towers Karachi. LBPL was incorporated as an independent Unilever company in 1955. Lever brothers have a sizzling market parcel of 60% in Pakistan. And their field of business includes Tea, Detergents, Personal hygiene, alimentation fats, Consumer products and Ice skitter. It is offering total of 46 products in Pakistan kayoed of which 26 are moneymaking and during the year 2002 Walls was added as the 27th profitable product. LBPL is committed to provide its customers the feeling products and company has never compromised on quality no field what the cost. This maintenance of consistent quality has given LBPL a competitive edge. The Food industry can first of all be segmented into two groups ready made victuals and unready food which is found in the restaurants. In ready made food we have the segment of cool desserts industry which is named as ice-cream industry.

The walls Ice-cream pulverization is highly technological and they are using state of the art machinery which makes it as the leading ice-cream producer of Pakistan MISSION STATEMENT The current description that LBPL is following is as follow: Lever brothers will be the foremost consumer product company in Pakistan with care, skin, ice cream and spread. Already positioned in tea, hair, dental and household care, substantially profitable position in cooking oils and fats our strengths come from our people and from combination the best of our international as well as Pakistan origin. Our cargo is to continuously care for the need of our customers, consumers, employees, suppliers, share holders and the community in which... If you want to get a full essay, order it on our website: Orderessay

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