Amore Fitness

1. Executive Summary With todays saturated market and the require to fulfill the pant in consumer demand, it became apparent that moving afield in foreign investment undoubtedly offers the possibility of countless growth and prosperity. As said phenomenon too suggests that international blowup increase target market and widen companies resources forget apparent favor sales, profits and brand recognition. The overseas market chosen is Australia; the first outlet provide be located in Sydney near the CBD district. Judging from the Situation Analysis, Australia is an ideal platform to contract on small and medium enterprise and due to its surge in demand for wellness and wellness industry. Therefore Amore will be able to meet the demands of Australians as they seek for beauty, health and wellness. Amore stands out from its competitors due to its wide range of services and products quick available, and most importantly, Amore specially caters for the females. The customer target segment for Amore in Australia is the modern, sophisticated new-age working women with high spending power. This piece of music will show the marketing and implementation plan of Amore to exploit its opportunities approach into Singapore market.

Through environmental analysis, such as the political, economic, cultural, technological, environmental and legal aspects, there is a clear background well-nigh the external factors of the business and the environment operating in Australia. The report also sets the direction, by looking at Amores strengths, and weaknesses; and also in the view of its opportunities and threats relevant to the external environment in development and then decides on strategies to counter its threats and makes use of its opportunities. In addition, market segmentation conducted with the aid of geographic, demographic and psychographic data befriend in tailoring Amores products and services. Next, with the marketing objectives set for Amore in the first three years,... If you want to get a sound essay, order it on our website: Orderessay

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